Alfonso Jara

Territory Manager - SoCal



Alfonso, or Poncho, as many of us affectionately call him, brings “big brokerage” experience to Yin & Yang. He worked first as a store reset manager, then as a sales manager at Advantage Sales & Marketing. He literally covered over a hundred lines, selling in new SKUs and securing prime shelf space for his clients. Through those positions, he has developed solid relationships with store managers and buyers at Henry’s, Sprout’s and Whole Foods Markets.

 

Before entering the brokering world, he spent 12 years working in the same restaurant, moving his way up from dishwasher to general manager. His perseverance, willingness to learn, and leadership abilities are qualities he brings to Yin & Yang Naturals everyday. Alfonso covers the Orange County, Riverside, and San Diego County retailers – Mother’s Market, Jimbo’s, Sprouts, Clark’s, Goodwin’s, etc.

 

Personally, Alfonso is a proud father of two young children. He has learned to love country music (his wife is a huge country music fan). Felipe, Eliu and Andrew are also encouraging him to take golf lessons so that they can enter retailer golf tournaments as a fearsome foursome.