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What is a B Corporation?

 

Very simply, B Corporation is a legal status given to companies that decide to pursue and implement certain business practices that help solve social and environmental problems. These business practices are categorized into four measurable aspects: 
 

1) Governance: How the company's executive team governs and conducts business. Example: Is there a formal process a company has to share financial information with all of its full time employees? 

 

2) Workers: How the employees of the company are treated. Examples: a) What percent of full-time and part time workers offered health insurance benefits? b) What percent of full-time workers reimbursed for continuing education opportunities?
 

3) Community: How engaged the company is within its community. Example: Are employees allowed options for time off (paid or unpaid) to participate in community service? 
 

4) Environment: How the company is contributing to a cleaner and more sustainable world. Example: What steps are taken to lessen company's environmental impact (work from home, use of public transit or energy efficient vehicles, etc).

Why did Yin Yang Naturals decide to become B Corp Certified?

 

It was an easy decision to pursue certification because our values were already aligned with the mission of B Corporations. It's just a better way to do business.

 

What are some examples of B Corp in action at Yin Yang Naturals?

 

  • Volunteer Projects 

  • Partnership with Make A Stand: Donating all commissions to the charity of their choice.

  • Supporting other B Corp Brands: Runa, Peeled, YumButter, (website links)

  • Greener transportation! 

  • Full Premiums for Health and Dental Insurance Paid by YYN for all employees

Values at work.

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