Felipe DeMarco

Regional Manager, SoPac



Felipe is originally from El Paso, Texas and lived in Arizona prior to moving to Los Angeles. He comes to us from Honest Tea, where he was a star Merchandiser for the Southern California natural channel. Armed with his quick smile and easy going manner, he has developed solid relationships with store buyers from Santa Barbara to San Diego. Before Honest Tea, Felipe learned from the world’s best customer-centered company, Nordstrom’s, where he worked as a manager in various capacities.

The success of any brand is dependent on execution at store level. 

 

Felipe does an unbelievable job of securing prime shelf space, secondary and tertiary placements, and ensuring shelf space is “protected” and managed at all times. In a region where planograms are not always utilized, this talent is invaluable. Felipe covers LA County to Santa Barbara.

 

Personally, Felipe’s discovered a passion for ballroom dancing at Scottsdale Community College. Dancing gave him the opportunity to travel the world like Costa Rica, Argentina and Paris, where he celebrated the new Millennium in the Palace of Versailles. When Felipe first move to Los Angeles, he worked at the famed Arthur Murray Dance Studio in Beverly Hills where he literally “danced with the stars” before it became a mainstream TV concept. He had the pleasure to teach a few celebrities such as Emily Mortimer, Alessandro Nivola, and Lauren Ambrose.

 

Felipe would be more than happy to give a few ballroom dancing lessons, gratis, to any of our principals!