Andrew Chae

Founder



Andrew has spent 20 years building brands. With a degree in Business Administration from the University of Southern California, Andrew began his career as a “suit” for Saatchi & Saatchi Advertising offices in Los Angeles and Asia. He worked on strategic branding initiatives for international companies, including HP, P&G, Toyota and Samsung.

 

In 2004, Andrew returned from Asia to help grow his family’s food manufacturing business. He oversaw the organic certification of two production facilities, and built a new organic brand, Ohana House, from the ground up. In less than two years, Ohana House went national with distribution into all Whole Foods and other major chains. Andrew also oversaw the entry of Ohana House into “mainstream” channels such as Target and Costco, and initiated private label opportunities with Trader Joe’s.

After the family business was sold, Andrew started Yin & Yang Naturals. He discovered a passion for helping entrepreneurs achieve their dreams. Taking a product from concept, to store shelf, to someone’s kitchen shelf provides an unmatchable level of both personal and professional satisfaction for Andrew.

 

Andrew was born and raised in Hawaii. He enjoys surfing in the islands, golfing/hacking, and the occasional glass of red wine. He is also a first time dad (Dylan Chae, born 11/12/11), so he actually doesn’t do much golfing anymore!